Exceptional customer experience

There is a critical difference between knowing and understanding, your end-customer needs.
Every interaction, exchange, thought and emotion, experienced by the customer, while interacting with the ecommerce application, adds up to the over customer experience. This experience, even if for a fraction of a second, often times has a lasting impact, to the overall usage of the application and subsequently success of the ecommerce initiative. Within this realm, User Interface and User Experience plays a critical and defining role, which eventually translates into success or failure.

We like to break into following components
- Service Experience: Essentially service support across various channels, such as on-call, chatbots, emails. Service that will delight the customer and wanting for more.
- Product Experience: Quality of the product, its ease of use and overall value as perceived by the customer. Apart from the actual product, please note your ecommerce store is also part of the product experience.
- Brand Experience: The feeling and often emotion the product evokes, make a significant and often lasting impression on the customer psyche. This includes, but is not limited to, overall marketing, design, feeling and emotion that the brand evokes.